French model Madame Ines de la Fressange is joining the family of Ambassadors for L’Oreal Paris. The company says she is “the embodiment of Parisian elegance and a symbol of timeless French chic, with personality and style that transcend fashion.”

“Ines de la Fressange, our new L’Oreal Paris spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing. An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible ‘je ne sais quoi’ to the brand,” says Cyril Chapuy, global brand president of L’Oreal Paris.

“I am very pleased to work with L’Oreal Paris. Beauty is a real source of freedom. I believe in the slogan, ‘Because we’re worth it!’ I love those words, which are still perfectly relevant today,” says Ines de la Fressange, who started her modeling career when she was 17.

The new L’Oreal Paris spokeswoman became Karl Lagerfeld’s muse at Chanel for several years, which allowed the world discover her unique style as she became one of the most famous models in the world.

In 1991 she created her own brand, “Ines de la Fressange,” and a store on the avenue Montaigne, which was very successful in France, the USA and Japan. Since 2003, she has made an active contribution to relaunch the luxury Roger Vivier brand as consultant and Brand Ambassador.

The active mother of two daughters, Ines de la Fressange has just published Parisian Chic, in which she reveals her most secret spots, beauty recipes and other tips.

She joins the L’Oreal Paris family of spokespeople which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.